Skylar Unveils Boardwalk Delight Hair & Body Mist

Whatever time of year, consumers can’t seem to get enough of that beloved boardwalk stroll. 

 

Less than a year after Starco Brands-owned clean fragrance brand Skylar launched Boardwalk Delight – which sold out at Sephora and on skylar.com within 10 days of launch – the brand is making it a hair and body mist. 

 

According to Sara Miranda, Skylar’s marketing vice president, the fragrance – billed as a blend of cotton candy, raspberry sorbet, coconut milk and pure vanilla – captures the essence of boardwalk life.

“Skylar’s record-breaking quarter of 2023 is a testament to our strategic vision and commitment to innovation,” said Ross Sklar, Starco Brands CEO. “With the launch of Boardwalk Delight Hair & Body Mist, we are not only expanding our product line, but also tapping into the rapid growth of the global hair and body mist market. This new offering allows enthusiasts to carry their beloved scent wherever they go while staying true to Skylar’s core values of sustainability and well-being.”

 

According to a recent report by Consegic Business Intelligence, the global hair and body mist market is experiencing “rapid growth” and is projected to surpass $19 billion by 2030. 

 

Skylar entered the hair and body mist market in 2023 with the launch of Vanilla Sky, Coconut Cove and Peach.

 

Boardwalk Delight Hair and Body Mist is currently available on skylar.com, Sephora.com on February 13, and Sephora stores on March 15. 

 

The 80mL travel-friendly bottle is priced at $30 and is made with 30% recycled materials.

 

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